It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.
They are now broadening to some pretty creative guerilla marketing techniques.
This is one used in gyms around the country:-
These ads were used on the public transportation
This ad uses real cigarettes at bus stops.
This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.
They are now broadening to some pretty creative guerilla marketing techniques.
This is one used in gyms around the country:-
These ads were used on the public transportation
This one is found outside in city streets.
They have even created and handed smelly strips (similar to those used when testing perfume). The sniff strip reads: "This is how you smell when you smoke. 4,000 toxic chemicals leave a stench no perfume can mask...
This ad uses real cigarettes at bus stops.
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